The Brand New Department is dedicated to ultra-contemporary art auctions, with a particular focus on artworks produced by emerging artists. This Department goes beyond the traditional boundaries of auction sales, aiming to fill a gap in the Italian art scene and meet the evolving demands of today’s market and collectors’ habits. The Department carefully selects avant-garde artworks for auction, offering visibility to emerging talents considered outsiders due to their limited recognition by the wider public.
Special attention is offered to digital works and NFTs, which embody three pillars of contemporary culture: digitisation, art, and investment in innovative assets; these not only enable portfolio diversification, but are also at the heart of a rapidly expanding art market, that blends human creativity, technology, and economic value. The significant growth of the emerging and digital art sectors, particularly in Anglo-Saxon and U.S. markets, has made it essential to reconsider contemporary artists and new artistic practices, assessing their roles and value within the current investment landscape.
The experts of the Brand New Department have introduced prominent and established contemporary artists into the auction world, such as Sbagliato and Edoardo Tresoldi, who embody the most innovative trends in ultra-contemporary art. Alongside these established names, there is space for emerging artists and lesser-known talents like Giorgia Grassi and Marco Casalvieri.
The Department’s mission is to provide these artists with a platform that offers visibility and recognition, while also presenting a new generation of artists to come. The Brand New Department's team of experts is available for appraisals and valuations of individual works or entire collections by emerging artists.
Contact our experts to discuss auctioning or privately negotiating the sale of the works in your possession.
Special attention is offered to digital works and NFTs, which embody three pillars of contemporary culture: digitisation, art, and investment in innovative assets; these not only enable portfolio diversification, but are also at the heart of a rapidly expanding art market, that blends human creativity, technology, and economic value. The significant growth of the emerging and digital art sectors, particularly in Anglo-Saxon and U.S. markets, has made it essential to reconsider contemporary artists and new artistic practices, assessing their roles and value within the current investment landscape.
The experts of the Brand New Department have introduced prominent and established contemporary artists into the auction world, such as Sbagliato and Edoardo Tresoldi, who embody the most innovative trends in ultra-contemporary art. Alongside these established names, there is space for emerging artists and lesser-known talents like Giorgia Grassi and Marco Casalvieri.
The Department’s mission is to provide these artists with a platform that offers visibility and recognition, while also presenting a new generation of artists to come. The Brand New Department's team of experts is available for appraisals and valuations of individual works or entire collections by emerging artists.
Contact our experts to discuss auctioning or privately negotiating the sale of the works in your possession.
Staff
Giuseppe Bertolami
Head of Department
